Are you an equipment dealer who is part of the Copier Dealer Association (CDA)? Do you still relying on the traditional, person-to-person sales model as your primary way to get new customers? You could be missing out on thousands of potential buyers since many buyers go through 70% of the sales cycle online before contacting […]
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5 Modern Marketing Strategies for the Heavy Equipment Industry
Although these simple targeted strategies can apply to many different industries, one sector that’s seen a dramatic change in the past 10 years is the heavy equipment industry, with up to 70% of B2B (business to business) search queries made via mobile device and big players such as Grainger and Fastenal hitching their future hopes […]
5 Signs You Need a Branding & Marketing Consultant
Do you know where you want to go with your business, but not sure how to get there? Have a business problem that you just can’t get around? A branding & marketing consultant could provide the kick start you need to reach those heights of success. We get it. It’s not easy to realize that […]
The Shoppable Catalogue: E-commerce with a Twist
First, What is a Shoppable Catalogue? It makes sense to integrate e-commerce into your website if you’re a straight-forward retail business, selling simple products and services online. But, if you’re a manufacturer or industrial supplier, a standard e-commerce solution may not be the right fit for you. Your sales cycle is longer, you sell bigger […]
WordPress Experts Elevate How the World Sees Your Brand
Hire a WordPress Expert for a Superior Website Think of your website as a home. Does the house have curb appeal? Is everything tucked away in an organized manner? The value of having a clear, well-structured and functional website is that it allows your brand to shine. When potential customers visit, it’s as if they’re […]