Are you an equipment dealer who is part of the Copier Dealer Association (CDA)? Do you still relying on the traditional, person-to-person sales model as your primary way to get new customers? You could be missing out on thousands of potential buyers since many buyers go through 70% of the sales cycle online before contacting […]
Branding & Marketing
5 Modern Marketing Strategies for the Heavy Equipment Industry
Although these simple targeted strategies can apply to many different industries, one sector that’s seen a dramatic change in the past 10 years is the heavy equipment industry, with up to 70% of B2B (business to business) search queries made via mobile device and big players such as Grainger and Fastenal hitching their future hopes […]
5 Signs You Need a Branding & Marketing Consultant
Do you know where you want to go with your business, but not sure how to get there? Have a business problem that you just can’t get around? A branding & marketing consultant could provide the kick start you need to reach those heights of success. We get it. It’s not easy to realize that […]
Your Visual Brand: A Guide to Colour Psychology
Colour is a powerful form of communication that can be often overlooked. Colour invites us to interact and react, it evokes feelings and moods, it helps us to draw conclusions and guides us in our decision making. Colours play an intricate and important role in your visual brand through your brand logo, website, marketing materials […]
Where is the future of customer experience headed?
Brand building, storytelling, and strategy are all integral to building a successful foundation for your business but a customer’s experience with your brand will determine if they purchase from you, refer others or give you repeat business. It’s time to understand the connection between business growth, customer experience, and where the future of customer experience […]