Marketing your business online? Or have you just thought about it?
Everyone is doing it and it’s almost a must these days. It’s called Content Marketing and 86% of businesses are already using this strategy to generate new customers or nurture existing ones. But, how do you even start? This article will share some tips on Content Marketing for Beginners.
You’ve probably heard a lot about Content Marketing. It’s everywhere. Marketers are in love with it because, when it comes to promoting your business, it’s proven to be more effective and engaging than online ads.
But, what does it really mean? Everything has content, right? Your website, your online brochures, your company blog…
Content Marketing is all those things. It’s video, social media, the articles you write. It’s all the free content you share with your potential customers. It doesn’t have to directly promote your brand, but the intention is to generate interest in your products or services.
The goal of Content Marketing is to:
- Win over prospective customers
- Convert prospects into buyers
- Turn casual customers into long-term clients
The content you provide can take many forms, but it must be relevant to the customer, related to what you’re selling and must be of value.
You want your readers to like you, so they will know and trust your brand, which will lead to repeat business.
So, what’s the difference between Content Marketing and Traditional Copywriting?
While Copywriters write persuasive content for things like landing pages, email campaigns, slogans or headlines…
Content Marketing is different. It’s material that you share on every platform, whether it’s social media, videos, blogs, or even podcasts.
The perfect marketing strategy will blend the two.
It’s kind of like a Ying and Yang. For your Content Marketing to be effective, you need the best copywriting. And the best copy will be wasted, if you don’t have the right Content Marketing Strategy.
Why should your content matter so much?
It’s the recipe for digital success! If what you provide is top-notch, then readers will either subscribe to your content AND/OR Share it with others.
If they do this enough, the result is the best word-of-mouth endorsements. You can’t buy that kind of PR. And once customers hear you’ve got stellar content, they’ll be eager to check out what else you have to offer, especially if the content serves to educate them about your products and services.
There is a difference, however, between good Content Marketing and poor Content Marketing.
There’s a lot of competition out there. Almost every topic has been covered, and so many angles explored. How can your brand win the attention and approval of your readers?
You need the right strategy. This is where you might want to contact us at Original Ginger to learn more. Our team can help you find the perfect blend of traditional copywriting and effective marketing strategies. But, here’s a few tips to get you started…
Content Marketing for Beginners
People Today Want Content over Copy.
If it looks, sounds and smells like an ad, they don’t want it. When making purchasing decisions, readers want relevant, useful information. They want real value.
Make Content That Ranks.
Compelling copy will not only have people seeking you out as an information source, it’s what Google ranks the highest. If you want prospects to find you fast, then your content has to be on point.
Generate Content That’s Contagious.
Savvy content marketers will create content that will spread like wildfire through social networks. Make it catchy. Write powerful headlines. It will create widespread word-of-mouth and brand exposure.
Invest In Content vs. Online Ads.
Digital advertising doesn’t often translate into sales. What does a better job is Content Marketing. Excellent content creates trust, brand recognition and authentic credibility in an age inundated with cheesy ads.
As more and more customers go online, you can’t afford to have sub-par content. That’s why content marketing should be as much of an investment as you would put into your storefront, product displays, print ads or brochures.
How to begin?
If you want to make an impact with your copywriting, or need Content Marketing strategies, contact the Original Ginger Team.
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