You know who you are. What you look like, how you sound and move. What you care about and believe in. What you offer, what makes you special. (Yes, we think you’re special.) Can you say the same about your business? Many business owners can’t, and that’s a critical mistake. This knowledge is the essence […]
Logo Design & Branding
More Than a Feeling: Colour Can Brighten Up Your Brand’s Future
Have you ever thought about the way the colours you encounter in your day to day life make you feel? We’re guessing, well… probably not. The colours used in any design -from logos to packaging to food dye- slip in and out of conscious thought before you ever realize they’ve been and gone. Despite the […]
4 Standout Canadian Brands That Deserve Some Love
Take a look at this collection of brands we feel could hold their own with the heavy hitters on the Interbrand list, and why we think they have all of their branding bases covered. Home Hardware With an iconic logo, clear company ethics and actions, and a catchy tagline, the “Home Owners helping homeowners” from […]
Top 25 Favourite Canadian Brands: Success You Can Learn From
Great branding drives your business. A successful, effective brand becomes a recognized and trusted part of a consumer’s every day life. To make sure your business resonates with potential customers, you’ll need to offer a full brand experience- and to do that, there’s a lot more to consider than just your logo! Your brand message […]
Top 20 Favourite Commercials For Brand Inspiration
To continue our series on Brand Personality, Brand Identity and Brand Recognition we wanted to share our Top 20 favourite picks for current Commercials we think are inspiring and that represent their brand well. The success of these commercials lies in the fact that they tell a story, evoke an emotion and are compelling to […]