We live in a fascinating time, full of new ways to share our passions using rapidly developing-technology, and when your passion is your business, the possibilities for fun, engaging, and effective promotion are endless! Even five years ago, no one gave much thought to video marketing as part of a greater marketing strategy – and […]
Video Production Tips
Bean There At Blacksmith – A Branding Case Study
Video Production Can Humanize Your Brand We often write about the importance of branding and video production for business, because we know just how effective an honest, personal look into how a company runs can be when it comes to building strong customer relationships. However, what might not be as apparent is one of the […]
Your Best Video Advertising: The Long and Short of It All
What can video advertising and motion graphics video do for you? It’s all about the power to tell a story that elicits an emotional response from your target audience. Make them laugh, make them cry – if there’s an emotional response, you’re creating empathy, engagement and a lasting connection. And when they “get” you, they’ll […]
The Power of Personal Connection Through Video
There’s a new adage for the online marketing age: A video is worth a million words. This isn’t just a pithy twist on an old saying, but an observation that makes a big statement about the impact of video in advertising (it’s actually 1.8 million words, if you want to be exact, according to Forrester […]
City of Abbotsford Video Production – A Vision for the Future
Original Ginger is proud to have been a part of this City of Abbotsford video production project. This video was produced as a supporting feature for the annual Mayor’s Breakfast in 2015. The video tells a story of how Abbotsford is progressing and taking steps to provide a vibrant and complete community for its residents. […]